Presenting the 2018 Boston Marathon Shoes!

Ladies and gentlemen, here they are! The 2018 special edition Boston shoes:

BROOKS Boston Launch 5

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Get ready for that rare catch with this 2018 Boston Edition Brooks Launch 5. This shoe has been brought to life by the inspiration of the rare blue lobster. About one out of every two million lobsters come up in a trap colored blue, making it very rare and lucky.

SPECS: $99.99 | 9.0oz (mens) 8.3oz (wmns) | 10mm drop | lightweight neutral trainer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, Brookline, Cambridge, Wellesley, Melrose, Norwell, and online

ABOUT THE BROOKS LAUNCHPrepare yourself for liftoff in the updated Brooks® Launch 5. Put some fun into your run with more springy rubber added to the forefoot to really launch your toe-offs. Count on your streamlined upper for breathability while the DNA cushioning reacts to your step and stride for a lively neutral ride. Rocket away in your Launch 5 with a redesigned heel suited just for you neutral runners!


SAUCONY Dunkin Kinvara 9

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THIS SHOE IS SOLD OUT. It will be available to purchase at the Boston Marathon Expo on April 13th.


ADIDAS Boston 7

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As the sponsor of the Boston Marathon, adidas is the only footwear company that can use the unicorn and official marathon logo, so they went for it! The Boston 7 features the famed unicorn on the heel counter and the sockliner is adorned with all the town names and landmarks along the marathon route.

SPECS: $119.99 | lightweight neutral trainer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, Wellesley, online

ABOUT THE ADIDAS BOSTONQuick and fast, the adidas® Adizero® Boston will allow you to pick up the pace while giving a shout out to Boston pride. Sink in and take off in this super fast ride that features a boost™ foam midsole to give you loads of protective cushion for your everyday runs.


NEW BALANCE 890 Boston

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Inspired by the Charles River, the heartbeat of Boston running and one of the few locations within the city that brings together a wonderfully wide variety of people, events, and activities. The shoe features a Strava Heat Map of the most popular running routes around the river.

SPECS: $119.99 | 9.0oz (mens) 7.9oz (wmns) | 6mm drop | lightweight neutral trainer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, Wellesley, online

ABOUT THE NEW BALANCE 890: The REVlite 890v6 combines innovation and nostalgia to create a fresh addition to your modern fitness gear. With its sleek, engineered mesh upper and arch-hugging bootie construction, this running shoe offers a snug, supportive fit. Plus, REVlite midsole foam offers ultra-lightweight responsive cushioning through every stride, and TPU forefoot strips help provide a fast underfoot feel.

NEW BALANCE Fresh Foam Lazr Boston

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AVAILABLE ON: Now!

AVAILABLE IN: Boston


ASICS Nimbus 20 Boston

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The Nimbus 20 Boston is part of a larger special edition pack that Asics has created for all the major world marathons. Rep your favorite town in this fun bright blue!

SPECS: $159.99 | 10.7oz (mens) 8.8oz (wmns) | 10mm drop (mens) 13mm drop (wmns) | high cushioned neutral trainer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, online [SHOP NOW]

ABOUT THE ASICS NIMBUS20 years in the making for this luxury running shoe.The Nimbus 20 is soft and smooth. Equipped with Asics FlyteFoam cushioning bringing an absorbent and super comfortable ride. This neutral running shoe is built for all levels of runners and walkers. Feel locked in with each step you take due to the jacquard-mesh that adapts to the foot’s motion.


NEWTON Revere’s Ride Fate 3

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Celebrating an historic event – Paul Revere’s Midnight Ride – the Boston Fate 3 features reflective elements to help you glow on your nighttime runs.

SPECS: $139.99 | 9.1oz (mens) 7.6oz (wmns) | 4.5mm drop | neutral natural trainer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, online

ABOUT THE NEWTON FATEThe Fate 3 features Newtonium cushioning that provides next generation responsiveness and comfort. With a breathable upper and metatarsal stretch panels, this shoe has all the features to better accommodate the shape of your foot. Beveled lugs allow for a smoother ride and offer a great introduction to Newton’s Action/Reaction Technology. With a sprightly, responsive kick and ample cushioning in the forefoot and heel, the perfect ride of this shoe is not an accident, it’s Fate.


ALTRA Escalante Racer

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SPECS: $139.99 | 7.2oz (mens) 6.5oz (wmns) | Zero mm drop | neutral natural racer

AVAILABLE ON: Now!

AVAILABLE IN: Boston, online

ABOUT THE ESCALANTE RACERGet ready to break the tape in this speedy 2018 Boston Edition Altra Escalante Racer. Available for only a limited edition basis. This responsive racer is the Escalante’s speedy cousin. The more breathable open knit upper and firmer Altra EGO offers optimum speed on the race course.


OOFOS Boston Edition Thong & Slide

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AVAILABLE ON: Now!

AVAILABLE IN: Boston, Brookline, Wellesley and online [SHOP NOW]